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Reading a report

Last updated 25 October 2026

What each term in a Domainity report means, and why it matters when you are deciding whether to buy a domain. Links in the app open the matching entry here.

The result

The result at the top

No adverse findings — every check completed and none raised a concern. That is not the same as risk-free; it means these sources had nothing against the domain at that moment.

Proceed with caution — every check completed, and at least one found something worth your attention. Read the cards marked in yellow.

Serious concerns — a check found something that would stop most buyers, with evidence. See the alerts.

Searches incomplete — at least one source did not answer. An incomplete search is a technical problem, not a finding about the domain; do not draw conclusions from it.

Registration and ownership

Registrar

The company the domain is registered through — GoDaddy, Namecheap, Cloudflare and so on. It is who the owner pays to keep the domain, and who a transfer to you will go through.

Registrars (history)

How many different registrars have held the domain across its recorded history. One transfer produces two, and owners move registrars for ordinary reasons such as price, so two is normal.

Three or more is worth a look. Frequent moves can mean the domain was flipped repeatedly, or that it expired, was dropped and was re-registered by someone new — which can leave a previous owner's spam or reputation attached to it.

Transfer lock

A status set at the registrar that blocks the domain from being moved. Owners normally set it to prevent theft and remove it when they sell. A lock near a sale is ordinary; a lock combined with an imminent expiry date can delay a purchase.

Privacy service

Most registration records today show a privacy or proxy service instead of the owner's name, and data-protection law requires many registries to redact owner details. A redacted record is normal and says nothing bad about the domain; it does mean ownership history usually cannot be traced to a person.

DNS and email

Website

Whether the domain currently points to a server that answers. When it does, the report shows the page's title and links to the site so you can see it yourself. A live site means you are buying something that is in use today.

Listed for sale

Whether the domain appears to be for sale already, and where. Domainity looks for three signs: the site sends visitors to a domain marketplace (Dan.com, Afternic, Sedo and others), the page itself says the domain is for sale, or the domain's nameservers belong to a parking or marketplace service.

Finding none of these does not mean the domain is not for sale — an owner can sell privately with no sign anywhere. A match tells you there is a seller and often a venue, which shapes how you approach a negotiation.

Asking price

A price shown on the domain's own sale page, quoted as found. Domainity only reports a price that appears next to the sale wording, so it is the owner's stated price, not an estimate. Prices on marketplace listings are not read.

Email in use

Whether the domain is set up to receive email (it has mail-exchange, or MX, records). If it is, the current owner may still be receiving mail there.

Agree on a date to switch over mail before a transfer. Mail sent to the domain afterwards will reach whoever controls it — after the sale, that is you.

DNS host

The nameservers that answer for the domain — usually the registrar, a hosting company or a service like Cloudflare. Parking and marketplace services run their own nameservers, which is one of the ways a domain listed for sale can be spotted.

TXT records

Short text entries in the domain's DNS, mostly used to prove ownership to services such as Google or Microsoft and to authenticate outgoing email. Many of them suggest the domain is, or was, actively used for a business.

Reputation

Blacklists

Lists of domains known for malware, phishing or fraud. A listed domain can be blocked by browsers and email filters, which is expensive or impossible to undo. A clean result means the sources checked had nothing at that moment, not that the domain has never been misused.

Archive history

Snapshots of the domain's website saved by the Internet Archive's Wayback Machine. They show what was published on the domain in the past — useful for spotting a previous life you would not want associated with your brand. The report links straight to them.

Backlinks and authority

Domain Rating

A score from 0 to 100, calculated by Ahrefs, for the strength of the links pointing at a domain compared with every other domain Ahrefs knows. It is logarithmic: moving from 70 to 80 is far harder than from 10 to 20.

Open PageRank

A score from 0 to 10, published by DomCop and built from open web-crawl data. It is a second, independent opinion on the same question as Domain Rating. When the two disagree sharply, trust neither on its own.

Backlinks

The number of individual links on other web pages that point to this domain. A large number can come from a handful of sites linking many times, so it is best read alongside referring domains.

Referring domains

How many different websites link to this domain — a better measure than raw backlinks, because a thousand links from one site count once here. Where shown, "across N IPs" is how many distinct server addresses those sites are hosted on.

Many linking sites crowded onto a few servers is a pattern seen in link networks built to inflate scores, though it also happens with ordinary shared hosting.

Spam score

DataForSEO's estimate, from 0 to 100, of how much of the domain's backlink profile looks spammy. Domainity flags 60 and above. A domain with bought or manufactured links can carry search-engine penalties into its next owner's hands.

Backlink data

Link counts, spam score and related figures come from DataForSEO's live backlink index, which crawls the web continuously. No index sees every link, so different tools report different totals for the same domain; treat the numbers as an informed sample, not a census.

None of these scores says whether the links are genuine. They measure how many sites link here and how strong those links are. Bought or spam links can inflate them.

Trademarks

Trademark matches

Live marks on the United States federal register (USPTO) that match the domain name. Domainity searches the name as written and, when it can split it into words, the phrase too — so sameasit is also searched as "same as it".

Exact match — the mark's wording is the same as the domain name, ignoring spaces and capitals. These are the ones to read.
Partial match — the name appears inside a longer mark. Usually unrelated.
Registered / pending — a registered mark has been granted; a pending one is an application still under examination.
Class — the category of goods or services the mark covers. What each class means.

Whether a match matters depends on what you plan to do with the domain, which a search cannot know. The federal register is not the whole picture: it does not include state registrations, international marks, or common-law rights from unregistered use. For a purchase that matters, ask a trademark attorney.

Value

Market estimates

Automated estimates from domain valuation services, each shown separately with its source. They are models, not appraisals or offers, and they routinely disagree with each other and with what a domain actually sells for. Use them as one input, never as a price.